Luxury Car Sales Boost in India Amid ‘Generational Mindset’ Shift

The shifting “generational mindset” in India is boosting the growth of luxury car sales. According to industry data, the sale of luxury cars from brands like Lamborghini, Ferrari, McLaren and Aston Martin are experiencing robust demand in the domestic market.

Industry experts believe that 1200-1300 luxury cars are likely to be sold in the Indian market this year. Interestingly, in the year 2023, sales more than doubled to 1000 units in the top-end car segment. According to reports, Lamborghini has sold all cars allocated for the Indian market from the Italian headquarters. Its cars like Huracan, Urus and Revuelto are in the price range of Rs 5 crore to Rs 10 crore.

Other luxury brands like Ferrari, McLaren and Aston Martin are also seeing robust growth. Mercedes-Benz and Audi are having waiting periods of up to a year. The German luxury car manufacturer Audi recently launched two new cars under its bold edition – Q3 and Q3 Sportback, in India.

BMW Group India witnesses a boost of over 21% in car sales during the January-June period this year. The demand is majorly for BMW’s sports activity vehicles, luxury class and electric cars.