Jordan Unveils Vision 2025 to Boost Tourism

Jordan has unveiled its Vision 2025, a comprehensive strategy to position the country as a premier global destination. The plan identifies five key pillars: MICE, destination weddings, luxury tourism, adventure tourism, and film tourism. By capitalizing on its iconic sites like Petra and the Dead Sea, Jordan aims to attract a wider range of tourists. The country is also investing in infrastructure and technology, including an AI-driven app called Jordan Gate, to enhance the visitor experience. To achieve these goals, Jordan is focusing on improving connectivity, particularly with key markets like India, by introducing direct flight routes. The country is also emphasizing sustainable tourism practices and community development initiatives to ensure long-term benefits.