Knowledge Centre
Home / News / Travel Insurance News / Thousands Flock to Hong Kong's Cheung Chau for Annual Bun Festival Parade

Thousands Flock to Hong Kong's Cheung Chau for Annual Bun Festival Parade

Published on May 23, 2024. EST READ TIME: 2 minutes

Thousands Flock to Hong Kong's Cheung Chau for Annual Bun Festival Parade

Thousands of visitors gathered on Hong Kong's Cheung Chau Island to witness the annual Bun Festival, highlighted by the vibrant "Piu Sik" parade on Wednesday. Children, dressed in costumes ranging from Cinderella to Dragon Ball Z, were hoisted onto metal poles as mascots of the parade, replacing the traditional deity statues. The event, steeped in cultural traditions, saw temperatures soar to 29°C (84°F). The Bun Festival, inspired by the 1800s legend of fisherfolk driving away pirates and plague, featured elaborately dressed children raised above the crowds. Festivalgoers queued at local bakeries to sample the island's signature sweet buns, stamped with the Chinese character for "peace and safety." Martin Kwok, a second-generation bakery owner, shared his dedication to maintaining the tradition, producing over 60,000 buns daily. The festival also included a 14-meter tower covered with imitation buns for the midnight bun-scrambling competition. Former winner Janet Kung described the competition's grandeur and the challenge of managing crowd pressure.

Awards & Recognition
Image

BFSI Leadership Awards 2022 - Product Innovator of the Year (Optima Secure)

ETBFSI Excellence Awards 2021

FICCI Insurance Industry
Awards September 2021

ICAI Awards 2015-16

SKOCH Order-of-Merit

Best Customer Experience
Award of the Year

ICAI Awards 2014-15

Image

CMS Outstanding Affiliate World-Class Service Award 2015

Image

iAAA rating

Image

ISO Certification

Image

Best Insurance Company in Private Sector - General 2014

View all awards