Ola Sales Reduce, Bajaj Gets More Business than TVS For Electric Two-Wheelers in September

According to the data by the Vahan portal, Bajaj outsells TVS for the first time ever. Bajaj sold over 17000 units against TVS’ just over 16,000 units, racing ahead for the first time. Ola’s sales reduction has been a gain for Bajaj Auto and TVS Motor Company. In September, Ola’s sales fell by nearly a third year-on-year and market share shrank to 25.7% from over 47% in September last year.

Ola was controlling nearly half the e2w market last September, but now, it accounts for just a fourth. The spectacular sales performance by Bajaj has meant it now accounts for nearly every fifth electric two-wheeler (e2w_ sold whereas TVS’ share is about 19.56%.

The other remarkable journey has been of pure electric OEM Ather Energy, the only non-legacy OEM to gain share in September. Ather’s sales jumped by three-fourths to over 11000 units against just under 6500 units in September of 2023 and it now accounts for almost 14% of the market.

The industry insiders point to customers being unhappy many times with the lack of response at Ola’s end for service issues. Customers’ perception regarding Ola’s after-sales and service has majorly led to shrinkage in sales of Ola electric two-wheelers.