Two Wheeler Manufacturers Witness Increase in Sales Due to Festive Season

Indian two wheeler companies saw a double-digit increase in domestic sales in October due to the festive season. Industry giants like TVS Motor Company, Hero MotoCorp and Royal Enfield recorded an increase in domestic sales, ranging between 13% and 26%. However, Bajaj Auto saw a decline in domestic numbers despite the festive boom.

TVS Motor led the festive charge, achieving a 13% year-on-year (Y-o-Y) rise in domestic sales. The company sold 390,489 units in October, compared to 344,957 units in the same month last year. The world's largest two-wheeler manufacturer Hero MotoCorp also recorded a stellar festive show, recording a 17.4% Y-o-Y increase in domestic sales.

Royal Enfield joined the festive success, reporting a 26% increase in domestic sales. It sold 101,886 motorcycles in October 2024, up from 80,958 units in October 2023. This marks Royal Enfield’s highest-ever monthly sales, reflecting strong demand for its Classic and new models during the festival season. Bajaj Auto, however, experienced an 8 per cent decline in its domestic two-wheeler sales. It saw 255,909 units sold in October 2024.