Owning a Mahindra is a Matter of Pride

Posted on: Jun 9, 2022 | | Written by:

Owning a Mahindra is a Matter of Pride

Mahindra has always made its presence felt in the Indian car market and has a good position in both private and commercial market segments. What started as a very small operation and involved the making of localised versions of the WW2 era Willy’s jeep, has now grown into one of the most innovation-driven SUV makers in India. Mahindra was listed at number 17 on the Fortune India 500 list in 2018. Today, the company has garnered immense acclaim not only in India, but also in many other continents and countries. Mahindra has subsidiary operations in Italy (serving Europe), USA (serving North America), as well as South Africa, Australia, Brazil and Mexico. To know more about the brand and its superb creations, read on. And if you are the proud owner of a Mahindra vehicle, make sure to protect it with a comprehensive Mahindra insurance policy.

Rich legacy since 1945

In the year 1945, in Ludhiana, the company was established as Mahindra and Muhammad, though it was changed to Mahindra and Mahindra in 1948 when the other partner decided to take a different path. While the company started as a steel trading firm, it became a licensed manufacturer of Willy’s civilian Jeep model and continued to grow by manufacturing light commercial vehicles as well as agricultural tractors. The company then went on to purchase tractor-making firms in Gujarat as well as Punjab. In 2010,it took over Reva EV company,and in 2011, bought SsangYong Motor Company. Since then, Mahindra has gone on to establish many partnerships and acquisitions.

Vocal for local –Making SUVs for India

Today, the company has become the proverbial Indian maker of SUV. Starting from making licensed versions of WW2 era clunkers, the company today makes some of the most advanced SUVs designed and developed in India. In fact, the company has been so successful that almost all other companies operating in the Indian SUV market do not match up to their sales figures and reach. Starting from basic rugged vehicles like Bolero to top of the line XUV700 and the ever-popular Mahindra Thar, the company has truly become the leading example of vocal for local. If you really want to buy an Indian SUV, Mahindra is the best choice, and remember to get Mahindra insurancefor whichever SUV you buy.

Making some of the toughest cars in India

There was a time when Mahindra’s Jeep was considered as among the worst cars of the world by James May of Top Gear. But times have changed completely. The company makes some of the toughest vehicles in India currently. Mahindra’s Bolero is the best choice for semi-urban and rural India,while Mahindra Thar, a widely popular model from the company,is unequivocally the best adventure car in India. Then there is the XUV series from Mahindra which has made SUVs cool and luxurious in India. And of course, you can always go for Scorpio, the quintessential Indian SUV.But no matter which Mahindra car you own or buy next, you should pair it with the best Mahindra insuranceavailable in the market to stay financially protected in case your car gets damaged in a natural or manmade calamity, gets into an accident or gets stolen.

Powerful engine is the heart of the matter

One thing that Mahindra realised early on is that the engine is the heart of any vehicle and needs to be extremely powerful, reliable, and fuel-efficient. And working with their subsidiary Mahindra Powertain, the company has been able to introduce some of the most iconic engines in the Indian market. The mHawk and mFalcon engines from Mahindra are some of the best diesel engines in the country. Similarly, for petrol vehicles, the company has launched mStallion engine, which has witnessed good success. So, while getting Mahindra insurance, remember to get the engine protector add-on as well.

Maximum space and comfort

Being a leading manufacturer of SUVs means that Mahindra always ensures good space in its vehicles for passengers, in the form of large seats, spacious headroom, wide legroom and much more. In fact, the company has done considerable research in driving comfort as well as passenger comfort. When their initial vehicles were flagged for shoddy space management and seats less comfortable than a church pew, the company caught on with the issue and worked on making their vehicles more spacious and comfortable with improved suspension, seating and a lot of creature comforts. In safety terms as well, their vehiclesrate well on NCAP tests. In fact, you will have a tough time finding any other vehicle that offers such a combination of ruggedness, safety and comfort.

All in all, whether you need a safe and comfy car that holds a lot of people or want something that fuels your adventurous spirit, Mahindra is the way to go. Just make sure to BuyMahindra Insurance Policy from a reputed provider and with decent coverage, to prepare against any uncertainty.

Disclaimer: The above information is for illustrative purpose only. For more details, please refer to policy wordings and prospectus before concluding the sales.

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