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Top 8 Reasons to Choose a Maruti Suzuki Car

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Although Maruti Suzuki started its operations in 1982, it started India manufacturing only in December 1983. They became the first company to launch a Sedan with Maruti 1000 in 1989. With its vast customer base, Maruti became the first Car manufacturer in India to start a Call centre for Customer Service in the year 2000. The company also provides Maruti Suzuki car insurance to cover your car against any unforeseen event.

Since its start, Maruti Suzuki has not left the leadership position in the Indian Passenger car Industry. In Feb 2022, despite so many competitors, Maruti Suzuki held almost 44% of the domestic passenger car market share. The Big Question is, why do customers still prefer Maruti Suzuki cars?

There are 8 major reasons for it. These reasons reflect the underlying thought of evolving and keeping customer benefit at the forefront.

1. Value for Money:

Maruti Suzuki does not just offer base versions to reduce costs but has models and versions to suit every customer's need. They have the top rung features like the Suzuki connect, Hybrid models, and the best designs & accessories. However, their cars still offer the best value for the money spent.

2. Best Mileage:

Maruti Suzuki Cars are amongst the best when it comes to Mileage. Amongst the Petrol Sedans, entry-level, Dzire offers a mileage of 24.12 km/ ltr. The Ciaz in the mid-segment has a mileage of 20.65 km/ltr. With the introduction of SHVS (Smart Hybrid Vehicle System) and factory-fitted CNG kits, the cost of operation of Maruti Suzuki Cars has further been reduced.

3. Rugged and Carefree driving:

Maruti Suzuki cars have been amongst the most sturdy cars in their class. Their cars have been designed as per Indian roads and driving conditions. Their cars require less maintenance and entail minimal damage even in accidents due to their robust build.

4. Cheaper and anywhere Maintenance:

Maruti Suzuki has a countrywide spread of Service centres. You may drive down to any city in India, you will easily find a Maruti Suzuki authorized service centre. To add to the comfort, almost all the road-side, multi-brand service stations are adept in handling maintenance and repairs of Maruti Suzuki Cars.

The cost of servicing Maruti Suzuki cars is also considerably lower even at their Authorized Service centres when compared to other brands. Furthermore, Maruti Suzuki through its network of Genuine part Stores makes available genuine parts even for models which have been discontinued. The cost of spares for Maruti Suzuki vehicles is much lower as compared to other Brands

5. Long Life:

The Maruti Suzuki cars have generally been seen to have a long operational life. This is clearly evident from the fact that you can find first and second-generation Maruti 800’s still on the roads. The long-life emanates from the India-centric rugged built, low maintenance requirement, and availability of spares.

6. Best Resale Value:

The resale value of Maruti Suzuki cars is much higher on account of multiple factors. Firstly, they have a wider acceptance and buyer base. Second, they have a rugged design and a long life, giving the buyer a good number of years of use. Third, the availability of spares and cheaper maintenance cost even for older vehicles drives better deals during resale.

7. Factory fitted CNG kits:

CNG fuelled cars have much lesser operational costs than the Petrol and Diesel variants, especially when the usage is high (like in the cases of taxis or commercial vehicles). Maruti Suzuki understood this customer need and was the first to launch factory-fitted CNG kits in 2010. Even after 12 years, only two other Brands, Tata Motors and Hyundai provide CNG versions of some of their cars.

8. Supplementary Services:

Maruti Suzuki has evolved from being a Brand just manufacturing and selling cars to providing an entire gambit of services related to purchasing and ownership of automobiles to the customer.

a. They have the most extensive Service centre network in India. While incorporating the best practices from other countries, they have maintained a lower cost of service and repair. They started the first Call Centre by a car manufacturer in India for addressing customer concerns and complaints. They also provide extended Warranty and Roadside Assistance Services to the customer.

b. Maruti Suzuki has also created a network of “Maruti Genuine Parts Stores” which sell Genuine Spares directly to customers who may get their vehicles serviced & repaired at small, multi-brand service centres.

c. Maruti Suzuki offers a range of accessories to its customers through its service centres, Maruti genuine parts stores, and partners. These accessories include not just the necessitated accessories but also high-end music systems, IoT options (“Suzuki connect”), designer interiors, etc.

d. In 2001, Maruti Suzuki launched a range of outlets (“Maruti True Value”) for buying and selling pre-owned cars. The Pre-owned car market was largely unorganized until then. This gives greater value to their customers along with an option to upgrade as per their requirements.

e. Maruti Suzuki has created a network of 495 Driving Schools (the first school was inaugurated in 2005) to help first-time car buyers learn driving.

f. To support their customers, Maruti Suzuki also offers vehicle Insurance facilitation for its customers through its network of Authorized Service Centres and dealers. The Insurance policies are issued through their tie-ups with multiple Insurance companies which help you can easily get Maruti Suzuki car insurance for comprehensive coverage.

g. Maruti Suzuki has also tied up with multiple financial institutions to provide “Smart Finance” to their customers for purchasing vehicles.

h. Maruti Suzuki also offers Car leasing facilities, wherein the customer can take home a new car without any down payment or Loan. (S)he may choose a lease period of between 12 to 48 months. This saves the customer from the hassles of maintenance, cumbersome paperwork, and resale. It comes with options of paying a monthly rental or paying by kilometres travelled.

Conclusions

Maruti Suzuki has become the largest company in the passenger car segment in India. The company is known for making cost-effective cars that are at par with modern standards. It also ensured that owning a car is no longer a dream for the common man. Maruti Suzuki car insurance offers cashless repairs with hassle-free services and easy claim settlement.

Disclaimer: The above information is for illustrative purpose only. For more details, please refer to policy wordings and prospectus before concluding the sales.

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