What Makes Kia a Leading Car Brand? Decode The Company's Success Steps

Posted on: Oct 10, 2022 | | Written by:

What Makes Kia a Leading Car Brand? Decode The Company's Success Steps

Published on October 07, 2022. EST READ TIME: 4 minutes

In July 2022, Kia achieved a milestone by surpassing its sales of 5 lakh units within three years of its official launch in India. It was in a short time that Kia built a brand name and value. The South-Korean brand stepped into the Indian market in 2019 with the release of the Kia Seltos SUV. Since then, the company has been climbing up the steps of success with increasing sales and has become the fastest manufacturer in the Indian passenger automobile market. Let's decode strategies that make Kia a bestselling brand.

Focusing on the evolving segments:

It is evident that Kia India has focused much on the evolving segments, best-selling products, and formats that have been in rising demand in the Indian market.

The steady demand for SUVs and MPVs made them a prime target for Kia's increasing sales. In 2019, Of the 6,34,224 models shipped from their factory, Seltos SUV clubbed 59%, while Sonet contributed 32% to the overall sales. Seltos, Kia's best-selling four-wheeler model, bagged second place in the highest-selling charts, following Hyundai SUV Creta in the same year.

Kia Caren MPV is the latest launch and has already sectioned 18% of the entire MPV segment in the country. Carens have primarily contributed to Kia's increasing and victory sales with its 30,953 purchases since February 2022. Kia Carens looped the customers with its wide configurations and prices ranging from premium to luxury.

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Serving modern features and proper packaging:

Kia's serving strategy is based on delivering quality features worth the Indian buyer's modern choices. Its in-built customer-satisfying features include an air-purifier, sunroof, and a Bose music system. Kia's distinctive positioning has helped grab attention, making it an exclusive brand from the beginning.

Precise designs, better traits and higher-quality elements than the parallel carmakers backed Kia in creating a label image that stood above all the others.

Also known for its classic interior, powerpack engine and trusted technology, Kia cars offer a cumulative package to customers. The proper packaging has attracted attention and multiplied Kia's sales.

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Following the Halo Effect:

Kia has paid equal attention to styling, performance and technology to grow as an overall brand.

While providing trendy, comfortable, and high-rated elements, Kia held on to its interests in Halo services for several segments. In the luxurious MPV charts, Kia Carnival's launch in 2021 took it ahead of the popular Toyota Innova. It scored decent sale counts and received appreciation from critics and customers.

Kia surprised markets with its recent EV6 launch. Starting with a base price of INR 59.99 lakhs, the electric car model added to the market perceptions of Kia products. It includes a 325 hp/605 Nm motor that promises to deliver upto 528 km, a 77.4 kWh battery, and an all-wheel drive. The claimed numbers support Kia in genuinely making it a world-class car brand.

Kia's halo products are something that enthusiasts wish about and drool over.

Modern technology needs to be protected from damage and repairs. While considering Kia insurance, sum up its insured declared value, i.e. the maximum claim the insurer will pay if your four-wheeler is damaged or stolen.

Providing Sustainable Mobility Solutions:

With the release of EV6 installed with the fastest passenger automobile charger of 150kWh in India, Kia takes a step ahead towards the future aim of providing sustainable mobility solutions. A Kia comes with immense benefits, comfort and technical solutions and is worth the expense, so its safety and damage concerns are equally important. Before purchasing car insurance, calculate the Insured Declared Value(IDV).

Kia's Customer Support:

Kia India's Chief Sales Officer, Myung-Sik Sohn, explains that the brand, in a short span of 3 years, has not only established and evolved itself but has also adopted new technologies. He added that Kia's customers had kept faith in the brand even in challenging scenarios like the global supply chain problems. The satisfying and roaring brand has gained a space in the hearts of Indian customers as its achievement.

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Kia not only delivers products to local markets but also has opened channels to the global markets.

Kia's victory proves that dealing with the Indian market is not as tricky as some companies believe. All the brands that failed to evolve and make a tag in India and left the market may not have consistently possessed the ensemble of suitable products and strategies. They might not have been able to cope with trending attributes and immediate customer requirements.

Conclusion:

Many brands and companies fail to grow their ideas or leave the country because they lack high-quality products or a structured approach. Kia's success is evidence that if a company has well-market-aligned products, focused agendas, a future-vision approach and consistent strategies, establishing a beneficial, profit-making business is not very tough in India.

Disclaimer: The above information is for illustrative purpose only. For more details, please refer to policy wordings and prospectus before concluding the sales.

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