The Story behind the Indian Bike Market, led by Bajaj Pulsar

Posted on: Apr 4, 2022 | | Written by:

The Story behind the Indian Bike Market, led by Bajaj Pulsar

Bajaj Auto Limited is an Indian multinational two-wheeler and three-wheeler manufacturing company and the largest two-wheeler exporter headquartered in Pune. Bajaj Auto has crossed a market capitalization of INR 1 lakh crores as of January 2021 and became the world’s first two-wheeler company to reach this mark. Pioneered in the field over the last 75 years, Bajaj Auto is known to have brought in innovation by launching many of its popular brands. Bajaj pulsar is one such popular brand that helped transform the Indian bike market. Introduced in the year 2001, even now, Bajaj pulsar is one of the top-selling bikes in the 150CC category. When you buy your dream Bajaj pulsar, it is also important to protect your valued possession with two wheeler insurance. Bajaj Pulsar was introduced at the time when the Indian youth were looking to experience the higher power and style but at an affordable cost. The unwavering commitment, innovation, and sharp focus on the product evolution have made Bajaj pulsar a renowned brand.

Let’s see how Bajaj pulsar has transformed the way Indian bikers commute and has remained buyers’ favourite.

1. Packed with features:

Back in 2001, Bajaj Pulsar was launched with a long list of many industry-first features. Built with a muscular stance and packed with features like four-stroke, single-cylinder, air-cooled 150CC engine, front disc brake, electric starter, single torn horn and 1265 mm wheelbase, etc. gave it instant stardom among bike enthusiasts.

Many of the features were the premium ones at the time of its launch two decades back. Even after two decades, Bajaj pulsar is still loved by many for the best features packed in its newer variants. Pulsar 250 is launched with features like an LED projector headlamp, a new front cowl, LED DRLs, and single-channel ABS.

2. A bike for everyone:

Bajaj Pulsar is a bike for everyone. It is introduced in a wide range of variants over the years right from Bajaj 150 CC and 180CC introduced first to Bajaj F250 and Bajaj N250 that were launched last year.

When it was introduced in 2001, it was the new innovative bike that was loved by young enthusiasts. It was the low-budget sports bike that garnered the limelight by mass for its style and performance in that affordable range. It lets you enjoy the thrill of riding and gives you comfort at the same time. Remember, it is important to ensure your thrill ride with Bajaj twowheeler insurance.

3. Value for money:

It is not easy to get instant stardom in a price-sensitive market like India. Many buyers consider the ‘affordability’ element while buying a vehicle. Bajaj Pulsar is a bike that offers many new and premium features along with a good build and looks at a great price.

Every variant of Bajaj Pulsar is introduced in the market with uncompromising great performances, premium features, great level of fit and finish, and all of it in an unbelievably great price range. With its great value for money, Bajaj Pulsar has made its place in the heart of Indian bike lovers.

4. Low maintenance:

Bajaj Pulsar variants come with low maintenance. The parts of Bajaj Pulsar bikes are available easily in the Indian market and also the cost of these parts is not expensive. As the target market for Bajaj Pulsar is generally the young population, Bajaj auto has ensured to keep its maintenance requirement low.

Most of the variants of Bajaj Pulsar are affordable for college students and young bike enthusiasts, the low maintenance requirement is crucial to remain at the top.

5. Visual tweak with time:

Bajaj Pulsar was launched in many variants over the years with many new features suitable for the current market, need, and buyer behaviour. The brand has evolved with time and the manufacturer has tweaked its features and look from time to time based on the market trends.

Design evolution has always remained a key to Bajaj Pulsar’s success. With the constant upgrades and its edgy identity, Bajaj Pulsar has undoubtedly transformed the Indian bike market and remains the pulse of Bajaj Auto!

Conclusion

Without Bajaj Pulsar, it would not have been possible for the Indian masses to get the thrill of bike ride moving away from monotonous scooters. Industry-first features, stylish look, high performance, low maintenance, and offering all of these on low-budget has made Bajaj Pulsar take that cult position even in today’s competitive market. As you buy this popular bike, do not forget to get your Bajaj Pulsar insured with bajaj two wheeler insurance.

Disclaimer: The above information is for illustrative purpose only. For more details, please refer to policy wordings and prospectus before concluding the sales.

Everything You Should Know About the Bajaj - Triumph Motorcycle

Buying A Bajaj Dominar 400? Know The Top Features

Bajaj Pulsar P150 vs Pulsar 150 – Know the Differences

Bajaj Motors Launch the All-New Pulsar 250 Models

Humara Bajaj - What Makes the Company So Endearing?